OpenText
The Cyber Survival

Objectives

Adobe approached us to help them gain a deeper position within the US government as the trusted digital document transformation leader.

Challenge

To increase greater awareness and engagement of Adobe’s offering, Adobe Sign, as well as drive demand and pipeline within the US government.

Solution

We crafted omnichannel paid campaigns, with periodical strategic optimizations, containing vertical-specific messaging and links to trustworthy thought leadership content, co-authored with respected third-party organizations such as Forrester.

Results

By focusing on analytics and an optimization-led strategy we were able to drive efficiency gains quarter over quarter, increase awareness and generate leads.

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Platinum: Integrated Marketing Campaign; Branding Refresh; TV Ad

“Marketing’s remit has significantly expanded as companies continue to invest in the digital customer experience. But what meaningful returns are we getting from these expanded responsibilities?”